Work
Projects That Solved Real Problems.
A selection of creative, systems, and AI work — each one built around a specific problem a real business needed solved.
CreativeBotanical Launch System
The situation
A skincare brand was launching new SKUs every quarter but their content kept looking rushed. Inconsistent photos, mismatched copy, no visual rhythm.
What we built
We built a modular AI assisted content system covering PDPs, ad creatives, and social drops. All under one visual direction.
The result
Each launch now ships with a full content set in less time, and the brand finally looks as good as the products.
AutomationLead Flow Command Center
The situation
A service team was juggling WhatsApp, Google Forms, and four different spreadsheets to track leads. Things fell through the cracks constantly.
What we built
We designed a CRM workflow with lead scoring, automatic task routing, and timed follow-up reminders built around how their team actually works.
The result
No more missed follow-ups. The team spends less time tracking and more time closing.
MotionF&B Motion Content Kit
The situation
A consumer brand had great products but their social content looked homemade. They needed motion assets that matched the premium side of what they sell.
What we built
We created animated product scenes, looping transitions, and a set of reusable content templates they can run each campaign.
The result
Their feed now stops scrolls. The templates mean each new promo takes hours, not days.
SystemsApproval Workflow Portal
The situation
Every approval lived in a different chat thread. Nobody knew what was pending, who was responsible, or whether something had actually been signed off.
What we built
We built a lightweight internal portal for raising requests, tracking statuses, leaving comments, and keeping an audit trail everyone can see.
The result
Approvals that used to take three days now clear in one. And when something stalls, it's obvious why.
AIAI Content Production Desk
The situation
A content team was spending most of their week writing captions, resizing assets, and briefing designers on things that barely changed between posts.
What we built
We built an AI assisted production flow that handles first-draft copy, auto-formats assets per platform, and routes jobs to the right person. Automatically.
The result
Output doubled. The team now spends time on strategy and quality control instead of manual production work.
CreativeSME Brand Refresh
The situation
A ten-year-old business had grown well beyond its original identity. The logo, colours, and collateral all sent different signals — none of them matching where the company actually was.
What we built
Full brand audit, new visual identity, and a rollout system their internal team could actually use — covering digital, print, and social formats.
The result
A brand that finally matches the company's reputation. Staff are proud to share it. Clients notice the difference.
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